THE PEOPLE BEHIND B17

Meet the people
behind B17.

B17 brings together different experiences, perspectives and areas of expertise — united by a shared belief in creating thoughtful, honest and effective hair care.

OUR PEOPLE

Different backgrounds.
One shared purpose.

B17 was shaped by people who came from different journeys but shared a common interest in better, more meaningful hair care.

Each founder brings a different perspective to the brand — from business and strategy to product experience, research and development.

Saraf Sabith
01
CO-FOUNDER

Saraf Sabith

Bringing together experience, people and a strong understanding of consumer trust.

Saraf Sabith is a pioneer in influencer marketing from South India, having built one of Kerala's earliest influencer ecosystems through Fabsquad Media.

His experience working closely with brands and creators has helped shape his understanding of consumer behaviour and genuine trust.

His vision for B17 comes from recognising the difference between marketed promises and real product experiences, with a focus on authenticity, performance and long-term value.

Akshay
02
CO-FOUNDER

Akshay

Personal experience became the foundation for a better approach to hair care.

Akshay is an entrepreneur and founder of Trekke Travel, known for creating experiences driven by passion and consistency.

Having maintained and grown his hair for more than 15 years, he has explored different products and routines while learning what genuinely works.

That personal journey became an important part of B17's development, combining practical experience with research and thoughtful product development.

Nishad
03
CO-FOUNDER

Nishad

Building the structure and direction needed to turn an idea into a lasting brand.

Nishad is a Dubai-based entrepreneur managing multiple business ventures, with a strong focus on growth and execution.

His disciplined approach and strategic thinking have played an important role in shaping B17's business direction.

His contribution focuses on building a scalable and structured foundation so B17 can grow with clarity, consistency and sustainability.

Noufiya
04
CO-FOUNDER

Noufiya

Bringing care, attention and consistency to the product development process.

Noufiya plays an important role in the research and development of B17, helping ensure the product maintains strong quality and performance standards.

Her approach focuses on careful evaluation, attention to detail and consistency throughout the formulation process.

Her contribution helps B17 maintain a thoughtful balance between naturally inspired ingredients and effective everyday hair care.

WHAT UNITES US

Different roles.
One direction.

01

Authenticity

We believe products should be honest about what they are and what they can do.

02

Quality

Every detail matters when creating something people use as part of their everyday ritual.

03

Consistency

Meaningful results are built through thoughtful products and consistent care.

04

Purpose

We are here to create something useful, considered and worth returning to.

OUR SHARED BELIEF

Good hair care
starts with good thinking.

From the people who create B17 to the people who make it part of their routine, every journey matters.

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